WRI’s partnership with General Electric is one example of harnessing the power of business to solve environmental challenges. This year, GE launched “Ecomagination”, a climate strategy based on product development and operational performance goals. GE plans to double its revenue from energy-efficient and other green products while reducing its corporate greenhouse emissions by 2010. Working with WRI, as a member of our corporate working group on climate, GE made the business decision that it can find opportunity in selling technologies that reduce greenhouse gas emissions. When an iconic company like GE makes confronting global climate change a major element of its business strategy, other corporate leaders take heed.